The Pahalgam attack impact on travel has sent shockwaves through India’s tourism industry. After the tragic April 22, 2025, shooting in Baisaran Valley, many travellers are re-considering their plans to visit Kashmir and neighbouring regions. This article breaks down the key effects, from booking cancellations to policy changes, and explains what you need to know before planning your next trip.
The immediate fallout of the Pahalgam attack impact on travel was a wave of cancellations across tour operators in Jammu & Kashmir. Social media posts and news reports sparked confusion, causing some visitors to believe the entire region was unsafe. This sudden concern has worsened the Kashmir tourism impact, with hotels in Srinagar reporting a nearly 60% drop in inquiries over the past week.
Many foreign governments issued “do not travel” advisories covering all of Jammu & Kashmir, inadvertently lumping Ladakh into the warning zone. As a result, even tourists bound for Leh by air hesitated to book, fearing they might be rerouted or delayed.
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